A Perception of Reality (APOR)

Farah Shretah

Cinematic Virtual Reality experience

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OBJECTIFY - FORBIDDEN LOVE- GRIMA- PERCEPTION- NAVEL- CONVUSION-OFFICIAL TAPE-1. by Farah Shretah

My name is Farah in English means Joy. I am an interdisciplinary artist, I work with mixed media, performance, and VR filmmaking. Growing up between eastern and western cultures has enriched my experience on how to perceive life in a creative way. This combination shaped my knowledge about various backgrounds in contemporary art. I find myself an artist inside an activist, I riot through making art that depicts realities. I am aware of my position as a woman born in a corrupted, male-dominated society and subdued culture. I have a futuristic vision and I like to experiment with biomechanical art forms. I aim to create a new perception of reality through immersive experiences. by immersion, I mean a state of being where a person is deeply involved and present in both physical and mental reality that is unfolding right here and right now. My motivation stems from a desire to artistically portray thoughts and feelings that embody the notion of liberation, through questioning the meaning of truth. I want to raise awareness and self-love, by telling visual stories. I believe this is the path to a higher consciousness that explains how we are all one. besides, I love aliens. to me being an ALIEN means understanding that your ability to create is beyond the physical reality. Over the last two years, I focused on social themes addressing the notion of post-truth, and the impact of visual stimuli that creates a culture of fear. and therefore the creation of APOR.

This work aims to develop a Cinematic Virtual Reality experience to fully understand matters of presence, perspective third person, and the spectator’s response limitation within the CVR environment.

I use 3D modeling, 360-degree images, VR, and performance techniques as a tool to investigate how we humans accept and experience reality without physically being there. A reality that immerses users in an environment while disembodying them.

Interactive performance - a method to script fear.

HOW DO VISUAL STIMULI SHAPE CULTURAL IDENTITY?

The interplay between art, technology, psychology, and culture has been the theme of my research. I test my methodology through art installations that use digital tools as a way to critically reflect on new technologies of visual stimuli and to remobilize their potential to reveal the impact of false and manipulated data into a form of digital hypnosis.

Still image of the experience.

PERCEPTION IS A SELECTION.

APOR is a reflection on the constant barrage of fragmented information, revelations, crisis, news, and social media that imposes itself on us, we who are destined to be “linked” through technology, in a gradual drain of our subjectivity.

A collection of my old work mixed with, social media images and news. I use it in the APOR experience to subliminally impact the visitor.

Expo room

XXX I LOVE YOU XXX

DESTROYED MEMORIES

During the experience, I observe the movement of the viewer I try to make a dialogue from body movement and gestures.